Encourage Use
Use this lifecycle email to show customers a practical way to get more from your product. Center the message on one customer example or workflow, explain the result, and give readers a direct next step inside the app. Swap in a story your audience will recognize and link to the feature being demonstrated.
Loops
Send it after a missed product moment
Choose the product event that represents adoption, then target customers who have access but have not completed it. Use contact filters and event properties to build the audience, set a sensible delay, and stop the message as soon as the customer takes the action.