Feature Announcement
Use this when a new feature is ready for customers, not when it is only planned. Start with the problem it solves, show who should use it, and link to the exact place where readers can try it. Replace the sample feature copy and image with the release details, then target the users who will benefit most.
Loops
Send it to users who can act
Match the audience to the feature rollout and exclude customers who already adopted it. Link to the exact product screen rather than the homepage. If access remains limited or the behavior may change, use the Alpha Launch template until the release is generally available. The product update examples show other launch shapes.